A partir de Mayo, y aplicable completamente en Junio de este 2007, los anuncios de Yahoo! Search Marketing deberán reducir su tamaño de 190 caracteres a 70. Hasta ahora la descripción corta no era obligatoria, pero a partir de Mayo lo será, y en Junio, aquellos anuncios que sigan con su descripción larga serán cortados y se les añadirá unos puntos suspensivos.

As an advertiser, you have two options for your ad descriptions, one long (up to 190 characters) and one short (70 characters or fewer). At present, you may use either. Starting in May, however, a short description will be required, while a long description will be optional. This means for all new or modified ads you must provide a short description. And starting in June, ad descriptions longer than 70 characters may automatically be cut off in Yahoo! Sponsored Search results. We will shorten the description at the nearest complete word to 70 characters, followed by an ellipsis (”…”). Long descriptions will continue to be shown on some of our external distribution partner web sites.