feed
Según se puede leer aquí, al parecer la versión nueva de search.live.com no pasa el keyword usado en la búsqueda en la URL de referencia.
¿Alguien lo puede confirmar?
Esta nota habla sobre salarios en la industria del Search Marketing en los Estados Unidos.
Based on information gleaned from the few firms that publish salary ranges in their job openings, several compensation trends appear. An entry-level SEM position tends to range from $30,000 to $45,000, for example. I did come across one firm, though, that sought an SEM marketing analyst for $10 an hour. You had to answer the phones, too.
If you possess three- to five-years experience in the industry, salaries range from $50,000 to $75,000. This includes the majority of the salary information published for online marketing account managers. More tenured, expert-level paid and organic search optimization specialists can garner $75,000 to $90,000 a year.
Senior management salaries tend to range from $70,000 to $120,000, while SEM directors can earn $95,000 to $150, 000. Of the few VP-level positions that post salary ranges, the most common offering is from $100,000 to $200,000 a year.
¿Y en España, Latinoamerica y el resto de Europa?
Se había anunciado hace unos meses. Hoy finalmente Amazon, mediante su subsidiaria Amazon Web Services, ha sacado a la luz “Amazon S3 - Simple Storage Service“.
El servicio de pago permite acceder mediante una interfaz web los mismos datos que utliza Amazon y su network, incluyendo el index de A9.
Realmente es inimaginable la cantidad de cosas que se podrán hacer con esto. Los desarrolladores tienen ahora a su disposición una enorme base de datos y una variedad de recursos para experimentar y crear las aplicaciones que quieran.
El precio es:
- 0,15 dólares por GB de almacenamiento mensual
- 0,20 dólares por Gb de datos transferidos
Como dice John Battelle: si aún hay alguien que piense que Google y Amazon no van camino al gran choque… pues que despierte!
La última versión de Google Desktop Search (la versión “diabolica” que guarda todos tus datos en los servidores de Google) ha salido de beta hoy.
Según cuenta el diario alemán Süddeutschen Zeitung, el día 11 de marzo pasado se han juntado los socios de la parte alemana del projecto de buscador europeo Qaero.
Estos son: Siemens, Empolis (del Holding Bertelsmann), SAP, la editorial Holtzbrinck, Thomson y Lycos Europe. Además participaln la Universidad de Karlsruhe y la RWTH de Aachen.
Por su parte la Deutsche Telekom se ha retirado de la iniciativa por razones al momento desconocidas.
La editorial Holtzbrinck era junto a la Deutsche Telekom uno de los 4 accionistas de Infoseek y Empolis produce software para “management de conocimientos”.
Quaero pretende ser un buscador multimedial para reforzar los contenidos de origen europeo.
Según Search Engine Marketing Professional Organization (SEMPO) en lo que fue del 2005 se gastaron en Estados Unidos y Canada unos 5,75 miles de millones de doláres en Search Marketing.
Eso representa un 44% de incremento con respecto al 2004. El reporte elaborado por SEMPO y cuyo titulo es “The State of SEM 2005″ prevee proyecciones de hasta 11 billones de dólares para el año 2010.
Para el estudio se han encuestado 553 personas relacionadas a la industria. El 83% del gasto fue para resultados patrocinados, mientras que un 11% en SEO. El Pago por Inclusión representó el 4%.
Javier ha comenzado a enviar correos a todos los asistenes del Congreso para invitaros a participar en una entrevista.
¡La respuesta esta siendo impresionante! Gracias todos los que me han enviado sus datos.
Lamentablemente solo serán elegidos los más bonitos inteligentes. (mentira!)
En breve me pondré en contacto con vosotros 
PD: los dejo con esta frase de John Battelle sobre la reciene compra de Writely: “..so can we please just stop pretending Google isn’t interested in every portion of Microsoft’s business?”
Al igual que Bloglines y Technorati ahora es Feedster quien expande hacia Asia.
“Blogging and feed creation continue to experience explosive growth around the world. In the US alone, our index has exceeded 25 million sources,” says Chris Redlitz, president of Feedster. “By using Mitsui’s evolving media group, Feedster is entering a very hot market at just the right time with a product mix and a partner that will accelerate our growth in Japan.” (via SEJ)
SearchEngineWatch publica un interesante articulo sobre Search Engine Optimization for Podcasts
En resúmen dice:
- Promover un solo Feed por Podcast
- Optimizar el archivo de audio
- Optimizar una landing page por cada episodio
- Validar los feeds
- Incluir un sumario del contenido
Actualización: finalmente un blogger, Paul Kedrosky, puso a disposición el Powertpoint original con todos los comentarios incluídos. Se puede bajar aqui (16.5MB)
El viernes comentaba sobre la presentación, el martes informabamos sobre los detalles, y hoy se confirma que efectivamente el Powerpoint de Google contenía notas que no tendrían que haberse hecho públicas.
El CEO Eric Smith entregó ayer un formulario denominado 8-K a la Securities and Exchange Commission. Este formulario se debe completar cuando cambia algun tipo de material o información relacionado con una empresa pública (es decir que esta en bolsa).
En él se puede leer:
“On March 2, 2006, Google Inc. posted its Analyst Day presentations on its Investor Relations website, http://investor.google.com/. The initial posting inadvertently contained certain annotated comments not intended to be presented at Analyst Day, including the following statements:
“Our ads business for the moment is healthy and growing and we’re on a strong trajectory
• projected to grow from $6bn this year to $9.5bn next year based purely on trends in traffic and monetization growth.
But strong competitors are attempting to aggregate traffic
• AdSense margins will be squeezed in 2006 and beyond”;
“To really get down to brass tacks, we’re going to: Execute well on our core ads projects to help us exceed the $9.5bn target (and backfill any AdSense partner loss) and drive advertiser satisfaction”; and
“In terms of estimating [stock-based compensation] charges for 2006, there are two things to consider:
• The amount of the charge related to awards issued prior to 2006 AND the new awards that are issued throughout 2006
• The first part, the amount related to grants prior to 2006, is $342 mm”
The statements regarding $9.5 billion in 2006 ad revenue and AdSense margins were not speaker notes prepared for the Analyst Day presentation, and were inadvertently included in the Analyst Day slides. These statements were instead speaker notes prepared early in the fourth quarter of 2005 for an internal product strategy presentation. These notes were not created for financial planning purposes, and should not be regarded as financial guidance. Consistent with past practice, Google is not providing revenue guidance. In addition, the statement with respect to AdSense margins does not reflect Google’s current expectations.
The statements regarding stock-based compensation were also inadvertently included in the Analyst Day slides. However, the statement regarding the stock-based compensation charge of $342 million, which relates to stock awards granted to employees and directors prior to 2006, is a materially accurate reflection of Google’s current expectations.
Safe Harbor Statement
This Form 8-K contains forward-looking statements that involve risks and uncertainties, including statements regarding our revenue, AdSense margins and stock-based compensation charge. Actual results may differ materially from our expected results. Factors that could cause actual results to differ from our expectations include competition, our ability to continue to attract users to our web sites, our ability to attract web sites to our AdSense program, general economic conditions and those economic conditions specific to the Internet and Internet advertising, our ability to innovate and improve monetization, the growth of the market for internet advertising, our ability to penetrate foreign markets, geopolitical events such as war, threat of war or terrorist, and the forfeiture rate on our stock awards. More information about potential risk factors is included in our report on Form 10-Q for the quarter ended September 30, 2005, and from time to time in other reports that we file with the SEC”
Por otro lado, un lector de mi blog, observa que Adwords no permite utilizar la palabra “gdrive”