El servicio DART Search de Doubleclick da soporte a todas las funcionalidades de Google gracias a la API de dicho servicio, y hace que sea compatible y que cumplas los términos y condiciones del sistema.

- Negative Keywords – The negative keywords feature allows advertisers to develop a better targeted keyword list ensuring that more relevant ads are displayed.
- Content Targeting enhancements – Advertisers can create separate content targeting campaigns as well as bid separately on content targeting traffic.
- Site Targeting (beta) – Advertisers using DART Search can set up site-targeted campaigns in addition to keyword-targeting campaigns. Site Targeting is designed for advertisers who want to place their ads on specific content sites within the Google network.
- Image Ads (beta) – The new image ads feature provides an option to upload image ads (including Adobe Flash files) through DART Search to be displayed on content sites within the Google network through site-targeting campaigns or keyword-targeting campaigns.