Finalmente parece que el experimento de mostrar en el cajetín de búsqueda en la página principal de MSN UK ha sido un fracaso, tal y como comenta su equipo de investigación en el blog que crearon para ello.
El experimento comenzó el 30 de marzo:
Our primary aim here on the homepage team is to give you our readers fast, easy access to the things we think you’re most interested in. To this end, we’ve gone live today with a new initiative which has caused quite a stir internally.
El día 30, el equipo no estaba contento con el resultado obtenido:
Our small experiment with pre-populating the search box on the homepage didn’t last very long. We pulled this from the page today after receiving feedback from you that this wasn’t a good move. Your comments were backed up by our click stats which showed no increase in usage of the search bar. In fact, our click numbers were down slightly – a major signal to us that we need take action.